Needs statement
User: Lionel, a creative architect who cares deeply for his clients happiness
Need: Lionel needs a way to make up personalized gifts for his clients to meet their aesthetic style, personality, and lifestyle choices.
Insight: Easily and effectively customize gifts for clients from the comfort of an app.
5 Big ideas
Final Sketch
Communication strategy
- Open up the app and use the camera, or an image to take a 3d render of the object you want to transform into a cupcake.
- Next you can make adjustments like placement, colours, icing, sprinkles, shapes and other ways to make it completly unique.
- Add it to your shopping cart where you can put in the number of cupcakes you want and purchace it, they can be shipped internantionally as well.